World AeroPress Championship 2022

The World AeroPress Championship is the World Cup of the coffee world.
Each year, the final is hosted in a different city worldwide. For 2022’s final in Vancouver, this concept pocketed the country’s enthusiasm for high-stakes competition and the playful cult appeal for the AeroPress through an ice hockey theme. With inspiration from ‘80s and ‘90s Olympics branding and the spunk of retro sports culture, we built out an immersive brand that helped to bring this global event to a new level.

Conceptual Direction and Identity Design